KINGSTON, Jamaica – August 17, 2009 – Miss Earth JAMAICA has unveiled a new logo design. The new look and logo represent the direction MISS EARTH JAMAICA is moving and provides a unique and consistent voice to the pageant’s promotional efforts.
Miss Earth Jamaica’s Jannice Davis, National Director, spearheaded the process of creating the new look of the pageant enlisting Philippines-based Marvin Nuto to design the new logo.
Design Objective
To use the avocado green color scheme (yellow green to dark green) which would resonate the Jamaican identity and bring out the tropical spirit of lush green.
Jamaica
The font of JAMAICA gives a strong emphasis with a little flirty accent. Black makes it bold and standout on the logo and projects as a character of beauty and sophistication. The size of the font makes it stand out.
Miss Earth
Miss Earth would definitely be in a cool and fresh yellow green. The uses of all capital letters hold a strong emphasis, but will not overshadow JAMAICA.
Beauties For a Cause
The logo needs another warm color aside from the yellow-orange of the carousel logo, the use of a pale red or pinkish hue brings back the feminine character of the entire logo.
